SNQ Campaigns
Participation campaigns can support ecosystem growth, community activity and contributor engagement.
Meaningful Participation
Campaigns should define clear participation requirements and communicate eligibility before users take part.
Built for Sustainability
Campaign design should prioritize transparent rules and long-term ecosystem development over short-term hype.
Campaign Principles
SNQ campaigns should be structured around clearly defined participation requirements and ecosystem objectives.
Campaigns should avoid artificial engagement incentives and should communicate their rules, eligibility and distribution conditions clearly.
System Principles
Campaign Structures
Campaign structures can support different ecosystem objectives while keeping eligibility, participation requirements and distribution conditions explicit.
Growth Campaigns
Support ecosystem awareness and onboarding through clearly defined participation activities.
Engagement Campaigns
Encourage useful community interaction without relying on artificial activity loops.
Contribution Campaigns
Recognize eligible contributors who create value through approved ecosystem activities.
Early Support
Recognize eligible early participants according to the published campaign terms.
Campaign Flow
A structured campaign flow keeps participation requirements and distribution conditions explicit.
Campaign Definition
Define the campaign objective, participation requirements, eligibility and distribution conditions.
Participant Action
Eligible participants complete the activities described in the published campaign terms.
Eligibility Evaluation
Participation is evaluated against the campaign's published rules and eligibility criteria.
Distribution
Any applicable allocation is distributed according to the campaign terms and applicable system rules.
Campaign Flow
4 Stages
Defined participation and distribution flow.
Transparent by Design
Campaign transparency means publishing clear participation requirements, eligibility criteria and distribution conditions rather than implying guaranteed outcomes.
Defined Distribution
Campaign terms should describe how eligible participation is evaluated and how any applicable allocation is determined.
Clear Campaign Terms
Eligibility, requirements, timelines and distribution conditions should be communicated before participation.
Anti-Abuse Controls
Campaign systems can apply controls intended to reduce spam, duplicate participation and exploit-driven activity.
Meaningful Participation
Campaign activities should have a clear relationship to the stated ecosystem objective.
Campaign participation does not by itself represent a guaranteed return or investment outcome.